![]() “One of the benefits is that it is very versatile,” said Birch. They see it’s a superior product from looking outside in nature,” Brown said.ĭave Birch, Maui Jim lens trainer, attributes the company’s success to the lenses offering an approachable and aesthetically pleasing solution to everyday outdoor activities. “We have them look outside and in nicer weather, when the is blooming and different greens and reds and oranges are popping out, the patient actually has a ‘wow’ factor. “Customers just want to know what’s best for what they’re doing.”Īt The Optical Shop at Greenwich Ophthalmology in Stamford, Conn., the leader in sales of Maui Jim sun lenses in the Northeast, head optician Ethan Brown said patients who try on a pair of color enhancing sunwear experience a “wow factor” resulting from the lens’ ability to make colors “pop”.Īccording to Brown, patients need only look out the window to experience and become engaged in the visual effects of Maui Jim’s PolarizedPlus2 technology. “What’s so amazing from a retailer’s perspective is how simple and easy it is to sell,” said Tavakoli. ![]() Tavakoli, who has been a practicing optician at Sport-Rx for 10 years and who personally tests color enhancing sunglasses and sports goggles for various activities, touts color enhancement, and Oakley Prizm in particular, for its ability to improve contrast, details and safety for those who engage in activities like cycling and mountain biking. “You really can’t be in the sunglass game anymore without having a color enhancing technology.” “Color enhancing lenses are the new standard,” said Rob Tavakoli, MSBA, ABOC, vice president of SportRx, a privately held investor group that dispenses a majority of its prescription and non-prescription color enhancing eyewear online. The excitement around color enhancing sunwear-which readily lend themselves to in-store demonstration-is evidenced by practitioners and patients as products are popping up at optical dispensaries across the nation. The technologies embedded in these sun lenses, developed by leading manufacturers and brands such as Costa, Essilor, Oakley, Ray-Ban, Smith Optics, Maui Jim and Zeiss, can be applied to anything from daily tasks like driving to specialized sports activities and hobbies. The emerging trend of color enhancing sunwear goes beyond tints and mirrors to proprietary technologies that are specific, scientific amplifiers of visual experience, from boosting colors of everyday outdoor stimuli to improving performance for sports and various activities.īringing the beautiful and the functional together into one colorful lens category that spans the aesthetic to the athletic, color enhancing lenses offer immediate improvements in color vision-revealing vivid colors in wearers’ visual fields-and in visual acuity, activating an almost superhuman ability to take in details that are not as visible to the naked eye. They say there’s nothing new under the sun, but sunwear-savvy optical businesses selling color enhancing lenses are beginning to see things a bit differently. ![]() Click here to download a PDF of New Sun Lenses That Make COLORS Pop. ![]()
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